Oasis Addiction Recovery Society is a non-profit organization in Toronto providing post-treatment employment focused programs for hundreds of people per year in recovery from drugs and alcohol.

In partnership with Juniper Park\TBWA, we created four animated films showing a split frame of two side-by-side stories for Hire a Quitter campaign.

By visually matching the two scenes, we heightened the comparison between the challenges of overcoming addiction and challenges of working a job, to show that people in recovery have great strengths and there are real benefits to hiring a quitter.