The Power of Lived Experience

Brand World Health Organization

Client NYMUS3D

World Health Organization · Awareness Campaign

Short animation film that raises awareness for the importance of sharing lived experiences of individuals with Non Communicable Diseases (NCDs) and mental health conditions, through meaningful engagement, in the hope of encouraging others, ranging from local communities to policy makers, to spark dialogue and include people with lived experience in decision-making processes.

To convey this message, a visual concept was created, that combines two ideas: a house as a physical and mental space - which can protect and facilitate, but also restrain and conceal the sharing of lived experiences, and the human being as a built structure for health and and well-being, composed of emotional, social, cultural and economical building blocks.

Credits

Brand World Health Organization

Client NYMUS3D

Animation Production AIM Creative Studios

Producer Tiago Ribeiro

Animation Director Alexandre Sousa

Direction, Concept & Storyboard Adamastor Studio (Pedro Semeano & Susana Diniz)

Script Adamastor Studio (Pedro Semeano & Susana Diniz)

Motion Design and Compositing Carlos Marques

Animation Ana Luísa Farinha, Alexandre Sousa, Cristina Neto, Leo Cernic, Siddarth Sinha

Additional Motion Design Rudá Virgínio

Sound Production AIM Creative Studios

Music Composing & Sound Design André Aires Augusto

Voice Over Tania Higgins